About Us:

A few years ago, Beth was on vacation in New York State. During her trip, she noticed that the New York natives were specific of where they were from. If they were from New York City, they would say, “New York, yes the City.” If natives were not from the City, they would say their town name followed by, “Not the City.”

This led Beth to create designs to embrace each town’s unique culture; then, she developed merchandise so that everyone who loves the Empire State can join in on the fun!